Made in Italy Fund, a private equity fund managed by Quadrivio&Pambianco through its subsidiary holding company Fine Sun, has signed an agreement to acquire a majority stake in the Italian listed company Cover 50, owner of PT Torino. 





PT Torino is an international renown specialist in offering pants and denim in the high-end segment for men and women. Since 2021, the brand has been expanding its offering, offering a total look collection.



Cover 50, a company whose shares have been traded on the Euronext Growth Milan market since 2015, is headed by Pierangelo Fassino and his son Edoardo.

PT Torino
Photo: PT Torino
PT Torino
About 43% of PT Torino's sales are from Italy, while about the remaining 57% are linked to foreign markets, in the 40 markets where the brand operates, of which the main ones are Japan and The United States. 




Distribution is concentrated on the wholesale channel, to which the e-commerce channel was recently added.




Today, five fashion companies are already part of Fine Sun: Dondup, premium jeans and fashion brand; 120%Lino, Italian company offering linen and natural fiber garments; Rosantica, a brand specializing in the production of jewel bags and precious accessories; and the sneaker brands Autry and Ghoud.




The investment by the holding company of the Fine Sun industrial group in Cover 50 is aimed at consolidating its current structure, increase the internationalization of the PT Torino brand, as well as strengthening the digital and retail channels through a global strategy that can allow the brand's further growth.

PT Torino
Photo: PT Torino
PT Torino
The goals set will be achievable through targeted investments and through the enhancement and optimization of the synergies that may arise between the companies of the group, while still respecting the DNA of each of them. 




"With PT Torino we add to our portfolio a strong Italian brand that is complementary to those previously acquired, confirming the fund's strong predisposition to invest in companies that symbolize Italian excellence,” said Walter Ricciotti, managing partner of the Made in Italy Fund and co-founder of Quadrivio Group. 



“We believe that this transaction represents an opportunity also for the development of the entire Fine Sun industrial group, which is increasingly able to create and promote synergies and economies of scale, making the subsidiaries even more competitive in their respective markets and especially internationally,” he added while underlining that Made in Italy fund already counts 11 acquisitions, our of those seven belong to the fashion segment.

PT Torino
Photo: PT Torino
PT Torino
"We are happy to embark on this experience. Being part of an industrial and financial group such as Fine Sun, part of Made in Italy Fund, was a necessary step to make a further growth project become reality," commented Edoardo Fassino.




"The size issue from all points of view will be a key factor in the coming years, and with this operation we are convinced that we have guaranteed the company a future full of opportunities and satisfaction,” he added.





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