OTB, the international fashion and luxury group that includes the Diesel, Jil Sander, Maison Margiela, Marni and Viktor&Rolf brands and the Staff International and Brave Kid companies, has joined The Fashion Pact, confirming the commitment of the entire Group to the responsibility and efficiency goals set by the coalition of leading fashion and luxury companies.
Two years after Diesel’s entry, all the other group brands and companies are now joining The Fashion Pact.
OTB’s membership of the coalition is a further step in its “Be Responsible. Be Brave.” sustainability strategy launched in 2021, which lays the foundation for a virtuous, coordinated path for all Group company initiatives.
François-Henri Pinault, chairman and CEO of Kering and co-chair of the Fashion Pact Steering Committee, commented: “On behalf of The Fashion Pact, I am glad to welcome OTB Group and its founder and president Renzo Rosso. We look forward to working with OTB Group and its brands, along with the over 200 brands already involved in the Fashion Pact, to find solutions to our common challenges in sustainability and to catalyze systemic change in the fashion industry.”
Renzo Rosso, founder and chairman of OTB Group, commented: “Collaboration is an essential element in the road towards sustainability, the fashion industry can only become virtuous and reduce its impact on the planet if we are all united in working towards a common goal. Two years after Diesel’s entry, I am delighted to re-forge our bond with The Fashion Pact by pooling the experience and resources of the other brands in our group. Only by working together we can drive change throughout the entire industry and positively influence millions of people around the world."
The Fashion Pact was established in 2019 when the French President Emmanuel Macron asked François-Henri Pinault to bring together the main players in the fashion and textile industry with the aim of reducing its environmental impact.
The global collective now counts over 70 signatory companies, united in their commitment to sharing best practices and finding new solutions to meet three common goals: mitigate global warming, restore biodiversity and protect the oceans.
The Fashion Pact members are working on a number of initiatives to drive progress against the common goals, in areas such as renewable energy, regenerative organic raw materials and biodiversity to help set a baseline in the industry.
Diesel is already active in a working group tackling the challenges of increasing the supply chain of regenerative and organic cotton across the fashion industry, and OTB's entry will see the Group’s other brands become involved in a variety of areas.