Noisy May, denim label of the Danish Bestseller Group, has launched what it calls its “most sustainable jeans ever” named R.A.R.E..
The limited R.A.R.E. model comes with a life-time guarantee: Should the jeans be faulty, customers can return them and Noisy May commits itself to repair, replace or refund them.
R.A.R.E., which is an acronym for “Remarkably Advanced Responsible Essentials”, combines a heavy 100% organic cotton with sustainable thread and reusable metal rivets and trims and comes in a rather timeless relaxed fit with tapered legs and a normal waist. The pants are made by using advanced manufacturing technologies and low-impact production methods, as Noisy May states, without giving further details.
The 300 limited-edition pairs are numbered individually and certified by Noisy May.