Noisy May, denim label of the Danish Bestseller Group, has launched what it calls its “most sustainable jeans ever” named R.A.R.E..

The limited R.A.R.E. model comes with a life-time guarantee: Should the jeans be faulty, customers can return them and Noisy May commits itself to repair, replace or refund them.

R.A.R.E. jeans
Photo: Noisy May
R.A.R.E. jeans
R.A.R.E., which is an acronym for “Remarkably Advanced Responsible Essentials”, combines a heavy 100% organic cotton with sustainable thread and reusable metal rivets and trims and comes in a rather timeless relaxed fit with tapered legs and a normal waist. The pants are made by using advanced manufacturing technologies and low-impact production methods, as Noisy May states, without giving further details.

The 300 limited-edition pairs are numbered individually and certified by Noisy May.



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