Levi Strauss & Co. has announced leadership changes in its executive team with the appointment of Michelle Gass to the new position of president, LS&Co., reporting to Chip Bergh, president & CEO. Gass will be responsible for leading the Levi’s brand and the company’s global digital and commercial operations. 





With this announcement, the board of directors has put in motion a succession plan for Gass to succeed Bergh as CEO within the next 18 months. Gass will begin her role with the company on January 2 and is expected to join the LS&Co. Board of Directors at her start date.





“We are delighted that an executive with Michelle’s background, experience and stature is joining as president to work side-by-side with Chip for a meaningful transition period before becoming CEO,” said Bob Eckert, chairman of the LS&Co. Board of Directors. 





“Michelle’s deep retail and omnichannel experience combined with her track record of building brands and meaningful innovation is a perfect fit for the skills needed to lead this company for the long term and create significant value for our stakeholders,” added Eckert.





Gass brings her direct-to-consumer experience to LS&Co., having previously gained a retail and omnichannel experience for more than 25 years working at Kohl and Starbucks.




Gass brings her direct-to-consumer experience to LS&Co., having previously gained a retail and omnichannel experience for more than 25 years working at Kohl and Starbucks.




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