As part of Minimum’s transition to become more sustainable, the Danish fashion brand has started a new circular initiative by utilizing its own stock of unsold styles to convert it into new fabrics for coming collections.
Together with the Danish textile production and innovation company Textile Pioneers, which is already a partner of Minimum, the company has initiated the collaborating set-up which shall make it possible to turn Minimum’s old stock into new styles. Up until now, it has only been possible to recycle cut-offs and textile waste from production. With the new technology, Minimum now aims to achieve full circularity in a product-to-fiber-to-product process.
The mechanical and chemicals-free process of the product-to-product recycling takes place at the circular factories of Valérius 360 and Valérius Hub Group in Portugal. At Valérius 360, the styles are collected and sorted by color, structure, and composition, then shredded and mechanically processed into a new yarn. All steps of the production process happen within a radius of 50 kilometers, using renewable energy as the only footprint, which makes it a greener solution for textile recycling. The set-up was started at the beginning of 2019 and was fully developed by the end of 2020, making Minimum the first brand to convert their own unsold stock into new styles at Valérius 360.
The first batches of unsold stock will result in the coming capsule collection titled “Impact 01: Re-made” consisting of four unisex sweat styles to launch on July 5, 2021. The result is part of Minimum’s experimental lab for creating sustainable change called “Minimum Impact”.
“Investing in new sustainable developments like this is so far not good profitable business, but it is common sense and better business for the planet. We hope our action can be an inspirational case, encouraging other fashion and textile brands to support and utilize the sustainable innovation that is now ready on the market,” says Steen Engelbrecht, CEO of Minimum.