The international nonprofit environmental organization Stand.earth has released an announcement honoring Swiss outdoor brand Mammut for making a fashion industry-leading climate commitment to phase out fossil fuels and switch to 100% renewable energy to power the manufacturing of its products by 2030.

Mammut is also said to be the first retail brand to commit to ship goods on zero-emissions cargo ships by 2030, and its new climate strategy aims to set commitments to recycle fossil fuel-based fabrics like polyester and polyamide in a closed loop, bringing the brand closer toward a circular, and less wasteful, business model.

Mammut aims to reduce 55% of its absolute greenhouse gas emissions in its supply chain (things like factories and manufacturers), and to reduce 70-80% of its absolute greenhouse gas emissions in its owned and operated facilities (things like headquarters and stores). Since approximately 95% of the fashion industry’s climate pollution is hidden in complex supply chains, Mammut’s commitment to address this pollution head on through a combination of renewable energy, coal phaseout, and zero-emissions vessels is significant, Stand.earth comments.

Mammut wants to phase out fossil fuels.
Photo: Mammut
Mammut wants to phase out fossil fuels.
Mammut’s focus on absolute reductions could set a new standard for the fashion industry, beating companies like Kering, LVMH, Arc’teryx and The North Face, Stand.earth says. Some of these companies have made similar commitments to reduce supply chain emissions, but those commitments are largely focused on intensity reductions, not absolute reductions. Climate experts call the focus on intensity reductions misguided, because companies only reduce pollution per unit of clothing, but if overall output increases, then emissions could still grow.

“Many fashion companies have made renewable energy commitments tied to their headquarters and stores, but these pledges account for nothing more than marketing greenwash, as those locations typically only contribute to a mere 5% of a company’s total climate pollution. Mammut is now joining a small but growing group of influential companies like Apple, Google, and Ikea that are extending their 100% renewable energy commitments to their supply chains,” said Gary Cook, global climate campaigns director at Stand.earth.
Gary Cook, global climate campaigns director, Stand.earth
Photo: Stand.earth
Gary Cook, global climate campaigns director, Stand.earth
Mammut’s announcement comes less than a month before the release of Stand.earth’s annual Fossil Free Fashion Scorecard, ranking the climate commitments of 47 top fashion companies.

“To be recognized as a climate leader in the industry by Stand.earth makes us proud. We understand that we play an important part in the joint journey to Net Zero. We take the responsibility to think boldly and dare to reach high. And we are committed to inspire others to be part of this global journey,” states Oliver Pabst, CEO of Mammut.



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