The historic Italian brand Gas Jeans and the Grotto Spa have a new owner - Milano 1984 S.p.A., the company led by managing director and entrepreneur Andrea Citterio and participated by his investment holding company and Bordin Holding referable to Fortunato Bordin.





The final adjudication was issued by the Court of Vicenza, after the company had to face a series of difficulties.





With the purchase of the Grotto S.p.A. business complex, the instrumental properties, the Gas Jeans brand and its 140 employees enter the legal perimeter of Milano 1984 S.p.A., which becomes the definitive owner of these assets, effectively shielding the families from the risk of bankruptcy.

Andrea Citterio, CEO, Auralis/Milano 1984
Photo: Milano 1984
Andrea Citterio, CEO, Auralis/Milano 1984
"I am very pleased with the final adjudication rendered by the Court of Vicenza, which allows us, through an innovative business model, to restore vitality to an iconic brand that has made the quality of Italian denim known throughout the world and to contribute to the economic sustainability of the territory in which the company is located,” commented Andrea Citterio. “We also acquired the historic property in Chiuppano, in the province of Vicenza, to show that we want to continue to keep the business where it was born,” he continued.




Citterio's idea is based on a structured plan to recover and relaunch the Gas brand identity, which includes a significant and timely transformation of the business model with the goals of enhancing the company's know-how and consistently developing international markets.
Biodegradable jeans by Gas
Photo: Gas
Biodegradable jeans by Gas
Andrea Citterio is a young entrepreneur with a background in corporate finance and capital market sectors, holds stakes and sits on the board of directors of companies belonging to different sectors, from fashion to robotics. He has been active in the lighting industry since 2015, as CEO and owner of the companies Penta, Castaldi, and Arredoluce, which he recently gathered into the Italian lighting hub Auralis.  





The relaunch of the historic brand, which will also include its launch in the American market, will be managed by Andrea Citterio alongside a series of already selected apex managers, as well as Fortunato Bordin, an Italian-Canadian entrepreneur, accompanied in his expansion project by his son Andrew Bordin, who operates through an important corporate group overseas.



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