The luxury brand Loewe has recently launched a collaboration with performance brand On. The new Loewe x On limited edition capsule collection offers apparel and shoes for life in the outdoor characterized by craftsmanship, as it applies the handmade characteristics to technical pieces, and sustainable materials.
Crafted for both city life and the great outdoors, the collection features Loewe editions of On’s iconic Cloudventure and Cloudrock performance shoes for both men and women.
Available in five colors —Gradient Khaki, Gradient Grey, Gradient Blue, Gradient Orange and Space Blue— the shoes feature both On’s trademark technologies, the Missiongrip rubber outsole and the Speedboard mid-sole hidden plate. Along with them, their uppers are made of recycled polyester and its outsoles are hand-pressed.
Six ready-to-wear pieces for women and seven for men complete the offer. Each of them is built with a unique blend of performance properties and key On features like, for instance, weather adaptable running pants, a moisture-wicking waterproof anorak, temperature regulating Performance-T t-shirts and a unisex customizable insulation three-layer Parka. A good part of the collection is made with recycled polyester and its packaging is made with recycled materials.
Each of the ready-to-wear pieces are available in khaki, blue and orange, recreating effects that suggest prolonged exposure to the elements en plein air. These effects, as well as a Japanese sashiko-inspired needlework print that resembles a starry night, are the result of a meticulous technical craft process. To ensure that the printed gradients match across all components of each item, the finishing process is carried out by hand, just as the marble effect soles that are processed individually and manually, making each shoe unique.
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