Reese Cooper, a US designer offering the homonymous man, woman and unisex fashion brand produced according to eco-friendly criteria, has started a collaboration with Levi's for s/s 2022.

Levi's x Reese Cooper
Photo: Levi's
Levi's x Reese Cooper
As a fan of the iconic jeans brand since his teenage age, he designed the Levi's x Reese Cooper capsule of ten pieces including jeans, truckers,  sweatshirts and T-shirts, mixing high-fashion and heritage inspiration along with catwalk show styles and workwear.
Levi's x Reese Cooper
Photo: Levi's
Levi's x Reese Cooper
The entire collection debuted during the last edition of Paris Fashion Week as part of Reese Cooper's spring "Seed & Soil" show, becoming available for purchase on the same day of the show, as the first see-now-buy-now collaboration for Levi's. This way, customers could purchase the collection immediately after seeing it on the runway. The designer has also curated a special Levi's x Reese Cooper pop-up where he showcases the collection throughout Paris Fashion Week.
Levi's x Reese Cooper
Photo: Levi's
Levi's x Reese Cooper
The collection is characterised by great attention to “utility"and traditional workwear materials and sustainable materials. It includes a Levi's Trucker Jacket Type II and a straight jean with triple stitching in green or ecru biological cotton fabrics, along with a patchwork coat, a cottonised hemp denim jeans and some tops also made with biological cotton.
Levi's x Reese Cooper
Photo: Levi's
Levi's x Reese Cooper
"Levi's is not only cool as a classic 501, but it is also durable as details like the original back patch, its rivets, canvas and denim show. In this collection, I wanted to combine and enhance these two characteristics. It was an opportunity to create true heritage-inspired workwear with a company that pioneered it," said Reese Cooper.
Levi's x Reese Cooper
Photo: Levi's
Levi's x Reese Cooper
"We are fascinated by the way Reese blends workwear materials and modern style. There is a natural connection to our workwear line with the addition of a creative, sustainable, cutting-edge twist. This collection takes everything we love about the past and reinterprets it with a modern twist," added Karyn Hillman, chief product officer, Levi's.




 

The collection is available through levi.com and, through selected Levi's stores, as for instance, in Italy the recently opened Levi’s pop up store in Via Vincenzo Capelli 1, in Milan.




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