Levis is launching its second collaboration with Atelier Reservé, a Dutch brand founded in 2016 by artist Alljan Moehamad and designer Deyrinio Fraenk who deconstruct clothes, reassemble them and create unique garments characterized by a strong Japanese influence.

Levi's x Atelier Reservè jacket
Photo: Levi's
Levi's x Atelier Reservè jacket
The Capsule Collection offers limited edition single exemplar pieces obtained by upcycling Sherpa trucker jackets, hoodies and flannel shirts that are repurposed into a collection of gender-neutral pieces that can be worn wide or tight at will.
Levi's x Atelier Reservè collaboration
Photo: Levi's
Levi's x Atelier Reservè collaboration
Since launching their brand in 2016, Moehamad and Fraenk have used vintage Levi's models to create new garments with Japanese influences and tattoo-style typography. "Therefore, a collaboration with Levi’s seemed obvious," Moehamad explains. "Because of the high quality of the material and design, Levi's garments are the ideal base for our work. We love and need their durability and natural aging process. We could never work in the same way with low quality fast fashion products.”
Levis's x Atelier Reservé collaboration
Photo: Levi's
Levis's x Atelier Reservé collaboration
This second limited edition collection, completely redesigned by hand and without the use of additional materials, reinvents what has always been taken for granted about masculinity and femininity. For example, the Sherpa Trucker Jacket was redesigned, and the signature stand-up collar was replaced with a kimono-style design, a traditionally gender-neutral garment. The original waistband was removed to create the flowing kimono silhouette.





The collaboration is inspired by the cosmetic industry imagery. "The graphics on the garments show a perfume bottle or a bar of soap," Moehamad says. "The beauty business is a good example of an industry where boundaries between genders are becoming more and more blurred. A fragrance is not purely masculine or feminine; it's just been marketed that way for a long time. Similarly, we invite people to determine for themselves what looks sexy or attractive to them.”

A Levi's x Atelier Reservè sweatshirt
Photo: Levi's
A Levi's x Atelier Reservè sweatshirt
"Traditional gendered shopping and dress practices are being challenged, especially by young consumers. They are increasingly shopping based on what fits their true personal style and preferences, rather than what is currently in fashion for ‘her’ or ‘him.’ We are increasingly exploring these possibilities and this capsule collection in collaboration with Atelier Reservé represents how we are redefining traditionally gendered pieces by changing silhouettes, proportions as well as styling," says Anit Van Eynde, vice president of marketing Levi's North Europe.
Levi's x Atelier Reservè collaboration
Photo: Levi's
Levi's x Atelier Reservè collaboration
The Capsule Collection consists of two Sherpa Trucker Jackets, in stonewashed black with black lining and in stonewashed indigo with white lining, two sports hoodies with graphics in white and gray, and a white and blue striped flannel shirt. In keeping with Levi's commitment to sustainability and Atelier Reservé's design methodology, the two brands followed a zero-waste policy. Their own fabric scraps, as well as vintage models from Levi's and Atelier Reservé, were used to make each garment. Each piece is handmade and unique. Therefore, slight variations may occur. The Sherpa Trucker Jacket also features a hand-signed and numbered signature label.





The collection is available on Levi.com, Zalando.com and Printemps Paris since December 3. The Sherpa Trucker Jacket costs €150 at retail, the hoodies €100 and the flannel shirt €110. They are available from S to XL sizes and no restock is planned.




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