Jeans brand Lee has joined forces with Pakistani denim and apparel manufacturer Artistic Milliners to develop selvedge jeans that are Cradle to Cradle Certified (C2C Certified) at the Bronze and Gold levels.
According to the partners, both the Gold-certified Aureola and Bronze- certified Nymph jeans have met the respective Cradle to Cradle Certified Product Standard version 3.1 requirements for certification by the Cradle to Cradle Products Innovation Institute across the standard’s five performance categories: Material Health, Material Reuse, Renewable Energy and Carbon Management, Water Stewardship, and Social Fairness. Both jeans are classic five-pocket styles made using a premium 12oz selvedge denim.
The new range of jeans is circular by design and every component of the jeans is 100% recyclable. Crafted using 100% organic cotton, the fabric is dyed with a process that uses 58% less water than traditional denim dyeing processes. Aureola and Nymph are made in a facility generating 524000 kWh of solar power per year. All the buttons on
the jeans are raw, virgin metal, meaning they have not been finished with any treatments, therefore saving energy consumption, and eliminating the extra processing. The jeans were assessed for certification by EIG, a C2C accredited assessor, Artistic Milliners states.
The Cradle to Cradle Certified jeans align with the initiatives of Lee’s For A World That Works (FWTW) platform, which aims to bring together a range of developments and innovations designed to drive sustainability across all aspects of brand activity. The jeans are available from selected retail stores and online across North America and Europe.