Many important events are happening in these days for OTB and Diesel.
As Diesel has just celebrated its 44th birthday, Renzo Rosso, founder of the brand and of OTB Group, the holding company of which the jeans brand is part, together with Arianna Alessi, vice president of OTB Foundation, received the recognition of "Masters of Responsibility" at the Aretè Prize for Responsible Communication, in the setting of the CSR and Social Innovation Show at Bocconi University in Milan.
The Aretè Prize, in its 19th edition, is an opportunity to discuss the topic of sustainable finance through a number of testimonials and the awarding of the best examples of sustainability and responsibility in all economic, social and cultural fields.
OTB Foundation, a non-profit organization of the OTB Group, supports social development projects that pay attention to women, children and youth in distress, along with targeted actions in emergency situations.
"I am very happy with this award. Today everyone talks about sustainability, but for me this concept comes from far away. I was lucky enough to be born sustainable and to have a father who taught me to respect and help others. With these values I founded and lead my companies every day, and so I wanted to train my managers through courses right here at Bocconi University, because sustainability must be a state of mind for everyone. As an entrepreneur, I believe in a circular world where a company produces, delivers, creates value and gives some of it back to society. The work of OTB Group and its Foundation derives from this principle," said Renzo Rosso.
Arianna Alessi, Vice President of OTB Foundation, added, "We lead OTB Foundation according to Renzo's principles of social responsibility. We are deeply proud of what we have created, and this award recognizes OTB Foundation's commitment. Unlike other organizations, we have no administrative costs and all donations go to projects. We have a great responsibility to give something back to the land, so we act for the recognition of basic rights."
After the recent success of the first fashion show open to the public, Diesel accelerates on inclusivity and wins the Guinness World Record with the world's largest inflatable sculpture. For the fashion show, Martens used materials in a highly creative way, bringing new life to denim by declining it into ready-to-wear pieces with a strong personality.
Along with other results Diesel jumped six places in the Lyst Index ranking, and OTB Group presented its first Sustainability Report.
On the new openings front, in 2022 it expanded in retail with openings in New York Soho, Hannam Seoul, Forte dei Marmi, Puerto Banus, Tokyo Ginza, Shanghai Grand Gateway, and more are planned for 2023 in Paris Saint Honoré.