House of Atoms (HoA) is a new Made in Italy responsible women's activewear collection. The Milan-based label aims to offer a few multipurpose, long-lasting and no-season pieces to be worn for different activities ranging from sports to daily life.
House of Atoms
Photo: House of Atoms
House of Atoms
HoA is made with sustainable materials according to a no-waste vision and meant to enhance human resources. It is manufactured by specialized expert artisans from the Venice area. Along with the main collection, it also includes a selection of made-to-order hand-knits. Each item of HoA can adapt and transform thanks to unique details. A bra can become a short tank top, leggings can turn shorter at the waist and in their length, while shirts and tops can change length thanks to their cuffs and collars’ height.

All pieces are packable and can be folded inside a small pouch, Pack-Atomic, expressly made to carry them around practically and quickly for any occasion. Its colored label has a key function as it is meant to keep items compact and folded once they are rolled up and placed inside the Pack-Atomic.
House of Atoms' Pack-Atomic
Photo: House of Atoms
House of Atoms' Pack-Atomic
HoA is made with fabrics that have a soft touch, are highly elastic and feature thermo-regulating properties. They are easy-care, require no ironing and are sustainable as they are mostly made with fabrics created from regenerated-nylon Econyl, a yarn obtained from recovered ocean waste like, for instance, fishing nets, and pre- and post-consumer waste, used for Italian jersey manufacturer Carvico’s sustainable material selection program Nature’s Voice.
House of Atoms
Photo: House of Atoms
House of Atoms
The brand is sold through its own e-commerce platform at prices that range from €109 for bras, €129 for leggings, €164 for tops and €244 for hand-knitted tops.



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