"Men have bodies too! Different body shapes! We are diverse, long, short, narrow, round, etc. And, we men also want to be well dressed." That's what Marc Alexander Ullrich (co-founder of the Lumas photo gallery, among others) and Maximilian Plank think.

The digital experts and entrepreneurs were bothered by the lack of offerings, took action themselves and founded the Berlin-based fashion start-up Sand & Olive, including the label Seven Sands, at the end of 2020.

The focus is on "durable and timeless premium menswear basics in superior premium qualities and high variety", which can be customized and are–quite sustainably–produced on-demand; designed in Berlin, manufactured in Portugal, which not least has a positive effect on the CO2 footprint.

Seven Sands bets on customization and on-demand production
Photo: Screenshot sevensands.com
Seven Sands bets on customization and on-demand production
So far, the range includes tops such as polos, shirts, T-shirts and longsleeves in a wide range of (18) colors and sizes (XS to 4XL). Every two months, more products are added to the collection.

The supply chain partners are Oeko-Tex or GOTS certified, the company says, and only the highest quality cotton is used. In the future, the company plans to recycle left over fabrics from production and use them for button plackets in contrast colors. The goal is "zero waste."
Rugby shirt by Seven Sands
Photo: Seven Sands
Rugby shirt by Seven Sands
T-shirts retail between €39 and €74, shirts between €99 and €134. The distribution runs over the own e-shop as well as over traditional wholesale business. In addition, private label production is offered.
Due to the near shoring production facilities Seven Sands aims for deliveries to be made from receipt of order (whether consumer, trade or for the private label business) within five days.



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