FM699 is a premium cotton label that launched in November 2020 with the idea to craft “the” perfect cotton top cut inspired by iconic American cotton-wear. Its founder Daniel Leigh named it after Farm to Market 669, a road in Texas that connects North to South, and cotton farmers to the market.
The label’s mission is to create cotton staples in cuts that he couldn’t readily find. “The goal is to create timeless styles that can be worn by the individual over the years in whichever ways they choose, emphasizing the need to produce and consume less,” explains Leigh.
FM669’s tops are produced in New York City’s Garment District from 100% organic cotton grown, spun and knitted in the USA. The cotton is sourced from certified organic farms that utilize regenerative farming practices including rainwater rather than irrigation and a closed-loop finishing and dyeing system using recycled water. The cotton is grown on farms organically certified by USDA-NOP and GOTS. The brand also produces garments in small batches to ensure no pieces go to waste.
The collection currently offers three cuts of cotton T-shirts and tank tops, available in both black and white. The brand is seeking alternative colorways other than black and vows to use non-toxic and natural hand-dye formulas to expand its color selection. It is also considering offering more pieces sourced in keeping with its values. By 2022 it may include other product categories outside of jersey knits.
FM669 produces two drops of two-three styles a year. All of its items are genderless. It is sold via its own website and by retailers such as Moda Operandi. Prices range from US$100 to US$115.