Zerobarracento is an emerging and gender-neutral brand that offers Made in Italy outwear designed and made sustainably. Its name is the Italian expression for “0/100” which stands for 0% of waste and 0% of gender, 100% transparency and traceability.
“Our lines are clean, essential and inspired by Italian love for good taste. We pay close attention to our design process: through our exclusive zero waste technique, we eliminate textile waste already in the design phase which helps to reduce the use of raw materials that are generally wasted by 15% in the cutting room,” explains Camilla Carrara, founder of the brand and “zero-waste” designer.
Zerobarracento offers no season garments that are characterized by deconstructed shapes that leave wearers free to compose and match them according to their own taste and mood. Moreover, items can be mixed among themselves or interpreted, for instance, by wearing them with a belt, overlapping them or wrapping each piece around one’s body, as one likes best.
Photo: Lucrezia Costa
The collection includes boxy kimonos, jackets, trenches and dresses designed for longevity, on an idea of connection and durability. One of the bestselling items is the Jinbei Kimono made with 100% GRS certified Bemberg by Asahi Kasei fabrics, the brand known for producing the Cupro fiber, which is a new generation material made from the smart-tech transformation of cotton linter bio-utility waste, converted through a traceable and transparent closed loop process.
Other materials are obtained thanks to the Re.VerSo circular economy, transparent and traceable production process, a special technology used for obtaining high-quality, 100% Made in Italy, re-engineered wool and baby camel fabrics.
Photo: Lucrezia Costa
This collection was launched formally in January 2020 but it had been previously offered in the form of special capsule collaboration collections like, for instance, with Hessnatur in 2016 when it created four zero-waste coats branded as Zerobarracento.
More recently the brand has participated in different international events including the last physical White edition in June 2021 and the digital editions of Milan Menswear Week and Altaroma events held in the same month.
The brand offers ten styles available in two or three color variants, each available in three sizes–S, M and L. It is sold via e-commerce and through selected boutiques at prices that range between €210 and €500.
Zerobarracento is also promoting Z.W.A.F.M., which stands for Zero Waste Automated Fashion Manufacturing. This project offers hardware and software technology for automated zero-waste cutting which is not simply a productive technique but a mission aiming to bring zero-waste modeling to another level, giving the possibility to industrially produce clothing without generating waste.