Betting on quality and long-lasting apparel is Reternity's mantra - as its name says.

Reternity
Photo: Reternity
Reternity
This brand was founded in Germany in 2018 and sustainably produced in Europe only.

 



 

It originates from the intuition of Tom Schmidt and Lauren Riedel, two friends and young self-made entrepreneurs who started creating the first t-shirts by printing them from their homes and then decided to make a luxury streetwear brand out of it that offers minimalistic cool apparel like sweatshirts, tops, jeans, trousers and accessories, among others.

Reternity
Photo: Reternity
Reternity
"We want to become the most in-demand streetwear brand in Germany," they like to say and apparently seem to be on the right way as the brand has already collected more than 120,000 followers on social channels, it is growing steadily and is building a wide team of close friends.

 



"We want to create especially high-quality products that last long as durable clothes can be the best antidote to preserve the planet," they explained.




Inspired by the love for detail and essential design, Reternity products are exclusively available at their online store, are shipped worldwide, and sold at prices like €50 for a t-shirt and €150 for jackets.

Reternity
Photo: Reternity
Reternity
The brand is offered according to capsules of limited edition products inspired by specific themes, as the most recent one -  Dramatic Madness - just released on October, 2nd, 2022.
Reternity
Photo: Reternity
Reternity
This specific capsule is the biggest one offered until now and consists of 16 different products including two shirts, three hoodies, three knits, two puffer jackets, three pants, two denims and a hat, all made with high-quality fabrics and careful details including heavy embroidery, zippers and patches to create their unique look.
Reternity
Photo: Reternity
Reternity
The design of the garments is relatively simple as mostly playing graphically with the brand's motifs, according to its main target group -young men aged 17 to 24 - who appreciate this fresh cool brand.





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