Lerins is a new conscious trainer brand for women and men. It was founded in 2021 by Daniel Rubin who found inspiration for its name from the unspoilt Lérins Islands of the French Riviera.
It is designed in London and made in Portugal with materials sourced in Europe. Part of it s offer is made with vegan leather supplied by Lerins’ Italian partner, Vegea. This material is made from the grape skins left over from wine making, and is combined with vegetal oils and natural fiber to make a durable and leather-like product. Other models are made with leather and canvas, with the canvas crafted from recycled sea plastic and laces made of organic cotton and soles from recycled and virgin rubber.
Another part of its collection uses leather produced according to a gold standard in certified “Leather Working Group” tanneries where the provenance of the raw material is known and approved, and the use of water and chemicals tightly controlled.
All packaging is recyclable, compostable or biodegradable and, wherever possible, Lerins uses energy efficient processes in its logistics and operations.
“One thing my experience has shown me is making shoes is a complex business - there are well over one hundred processes in the manufacture of footwear,” said Rubin. “My mission is to make shoes in a more sustainable way. Leather, although a bi-product of the food industry, requires the use of lots of water and chemicals to be produced. I was determined, with Lerins, to address these challenges and make my shoes in a more environmentally and socially responsible way,” he added.
Supporting ‘Made in Europe’ is key to Brit brand Lerins. For this, its trainers are made in a small, family-owned factory in Portugal with over 30 years’ experience utilising cutting-edge materials from Spain and Italy.
Lerins is also a corporate partner of the World Land Trust charity and supports international reforestation initiatives. The brand sells its sneakers at retail at avarage prices of about €150.