Karl Lagerfeld has just launched the Karl Lagerfeld Jeans brand for Spring 2023. The newborn denim selection aims to celebrate individuality and self-expression, with styles made from more sustainable fabrics and manufacturing techniques.

Karl Lagerfeld Jeans
Photo: Karl Lagerfeld Jeans
Karl Lagerfeld Jeans
Targeted to an audience of Gen Z consumers, Karl Lagerfeld Jeans will tap into the first generation of true digital natives who value the expression of individualism and unique moments of connection. To reflect this, Karl Lagerfeld Jeans will merge online, through select digital partners and on karl.com, offline and through phygital experiences offering jeans at retail prices from €139, denim shirts from €129, denim jackets at €219 and nylon bombers at €269.

 



The brand's signature aesthetic is defined by distinct codes like K-shaped stitch details, a series of new denim cuts, and an electric blue Pantone 2736 C that appears on box logos, buttons, toggles and rivets.

 



“As the World of Karl Lagerfeld continues to expand, we’re excited to grow our portfolio with the launch of Karl Lagerfeld Jeans,” said Pier Paolo Righi, CEO, Karl Lagerfeld. “Not only did Karl wear denim on most days — he also had the lifelong vision to connect with younger generations and inspire a constant reinvention of art and culture.”

 



Karl Lagerfeld Jeans is made to reflecting Karl Lagerfeld's vision to lower the impact on the planet. It is made with more sustainable materials from organic and recycled sources, including organic cotton fibers that are produced without toxic pesticides and chemical fertilizers and recycled polyester that is created from post-consumer or post-industrial waste materials like PET plastic bottles and apparel. Instead of sending these materials to a landfill, they are repurposed and given a new life, which also saves on raw materials, water, chemicals and energy.

Karl Lagerfeld Jeans
Photo: Karl Lagerfeld Jeans
Karl Lagerfeld Jeans
The Karl Lagerfeld Jeans that carry the Karl Cares hang tag contain at least 50% of these more sustainable materials. Additionally, more sustainable manufacturing techniques are used, whereby the denim is finished with techniques that use less water and energy than traditional denim manufacturing.




Karl Lagerfeld Jeans collections are being created by a dedicated new design and product team, which is overseen by the Maison’s design director, Hun Kim. Their studio has been established at the brand’s headquarters on the Herengracht in Amsterdam.

 



"Karl was a master of mixing cool, rock-chic denim with more dressed-up pieces,” said Kim. “He also showed that denim is ageless and genderless — no matter who you are, everyone can wear denim! The progressive Karl Lagerfeld Jeans brand celebrates diversity across new silhouettes, new treatments and unexpected new details. The look is creative, authentic and effortlessly cool, for trend-setters and rule breakers who want to stand out from the crowd," Kim added.





The Spring 2023 denim collection is characterised by an intentional balance between masculine and feminine, for fluid concepts that can be mixed and matched. Appealing to all, silhouettes range from close-to-body and loose-fitting.

Karl Lagerfeld Jeans
Photo: Karl Lagerfeld Jeans
Karl Lagerfeld Jeans
It is available in skinny, straight and relaxed fits, accompanied by versatile denim jackets and easy layering essentials. The trademark box logo graphic appears in Karl Lagerfeld Jeans’ blue Pantone and is complemented by contrasting seasonal accents of orange and lime. Prints are expressive and painterly, inspired by abstract modern art and camouflage-like patterns.








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