Adar is a newborn Italian footwear brand that launched its first vegan and sustainable sneaker on Kickstarter on July 5, 2022.
Its debut was successful as the campaign was fully funded in just five days, having reached US$9,500.
Founded by Zurich-based entrepreneur Luca Matteo Manuzzi and Florentine fashion designer Willy Anne Wijnja, ADAR whose name stays for “About Designing Abstract Realities” combines ethics, design and high quality to create new-era luxury sneakers.
The Waver is aimed at discerning sneaker lovers who appreciate the importance of craftsmanship, contemporary design, innovation and eco-friendly manufacturing.
Each sneaker is characterised by a 40 mm recycled rubber sole, an upper made from a leather alternative obtained from recycling apple and recycled polyester, a sustainable bamboo fiber lining, and an apple leather insole laying upon a soft cushion of recycled and biodegradable latex.
In addition to using eco-friendly and animal-free materials, the founders emphasize local craftsmanship in Italy as each sneaker is made in a family-run manufacturer in Veneto, Italy.
The sneakers are available in sizes that range from 35 to 46, offered at €335 retail.
Early access and discounts are available through the Kickstarter campaign until August 5, 2022.
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