Adar is a newborn Italian footwear brand that launched its first vegan and sustainable sneaker on Kickstarter on July 5, 2022. 





Its debut was successful as the campaign was fully funded in just five days, having reached US$9,500.





Founded by Zurich-based entrepreneur Luca Matteo Manuzzi and Florentine fashion designer Willy Anne Wijnja, ADAR whose name stays for “About Designing Abstract Realities” combines ethics, design and high quality to create new-era luxury sneakers.

Adar
Photo: Adar
Adar
The founders like to describe it as a "vegan sneaker for a conscious generation," its Waver model is a handcrafted low-top sneaker for men and women that is 100% sourced and made in Italy.  





The Waver is aimed at discerning sneaker lovers who appreciate the importance of craftsmanship, contemporary design, innovation and eco-friendly manufacturing.

 





Each sneaker is characterised by a 40 mm recycled rubber sole, an upper made from a leather alternative obtained from recycling apple and recycled polyester, a sustainable bamboo fiber lining, and an apple leather insole laying upon a soft cushion of recycled and biodegradable latex.

Adar
Photo: Adar
Adar
The alternative leather obtained from apple remains is an award-winning material that according to its founders is ecologically safe, breathable, waterproof and durable.





In addition to using eco-friendly and animal-free materials, the founders emphasize local craftsmanship in Italy as each sneaker is made in a family-run manufacturer in Veneto, Italy.

Adar
Photo: Adar
Adar
A portion of the proceeds from the sale of each sneaker will go toward funding the Lady Ripple Bee initiative, which works to build beehives in Tuscany. "Our mission is to design ethical luxury products for consumers who value aesthetics and craftsmanship as much as sustainability,” commented Luca Matteo Manuzzi, co-founder, Adar.







 

The sneakers are available in sizes that range from 35 to 46, offered at €335 retail. 







Early access and discounts are available through the Kickstarter campaign until August 5, 2022.









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