India is recognized as one of the world’s largest textile manufacturers and is gradually increasing its attention and action on the front line of climate change impact.The country seems to be the next frontier for sustainable fashion, especially considering that some interesting brands and projects are originating from it in recent times.

Among them, there is Dhruv Kapoor, an Indian contemporary women’s and menswear designer. His brand was born in 2015 and has been expanding globally in the last seasons.
Dhruv Kapoor s/s 2022
Photo: Dhruv Kapoor
Dhruv Kapoor s/s 2022
In-keeping with his origins, the designer is committed to circularity, as 40% of his collection is created by upcycling discarded textiles from domestic manufacturers.
Dhruv Kapoor s/s 2022
Photo: Dhruv Kapoor
Dhruv Kapoor s/s 2022
He is also involved in supporting ethical and solidarity fashion projects, along with pursuing social change initiatives. He is actually collaborating with beneficial associations like, for instance, Hothur Foundation, involved in projects focused on creating employment opportunities and collaborative projects in a network of villages throughout India to uplift and preserve skilled hand-work artisans. 

 



Dhruv Kapoor’s collections are characterized by the use of a mix of custom prints and textiles by Indian hand embroiderers and textile artisans. His collections are defined by juxtaposed elements and great attention to detail, with an emphasis on tailoring and an eclectic use of materials.

Dhruv Kapoor s/s 2022
Photo: Dhruv Kapoor
Dhruv Kapoor s/s 2022
All of Kapoor's collections are developed with the aim to go beyond gender stereotypes and conventions, while being focused of the research for new perspectives and an emphasis on cultural diversity.





His latest s/s 2022 collection is inspired by the idea that reality is a flexible illusion represented as a complex network intertwining past, present and future. Such an inspiration translates itself into a combination of old and new silhouettes, colors and handcrafted details. Examples of such eclectic mixes are motives like ’70s inspired graphics from posters, hand-embroidered floral motives and stylized landscapes mixed with tones of digital violet, related to the explosion of the Metaverse, and dreadlocks, reminding of acquired wisdom.

Dhruv Kapoor
Photo: Dhruv Kapoor
Dhruv Kapoor
The designer’s brand collection is now available through over 20 leading retailers in India, North America, Japan, UAE, Europe, The UK and China, as well as through its own direct-to-consumer channel. It is sold at retail prices that range from €240 for a shirt to €585 for an oversize jeans' jacket.

  




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