Avenir is a made-to-order brand offering small series of products. The brand only uses existing fabrics for re-creating new garments with the aim to eliminate textile waste and protect the environment, as its founders consider upcycling as the most sustainable way of producing clothes.
Avenir offers handmade pieces recreated from overproduced and discarded textiles that would otherwise be thrown in a landfill or burned. It uses pre-loved textiles from missionary centers and surplus from wholesalers. The company carefully selects the pre-loved textiles to produce the finest upcycling products on demand. This way it can cut out emissions.
Denim plays a key role for the brand as it is one of the most overproduced and problematic materials to be disposed of in the industry. For this reason, many pieces of the collection are made with recycled denim pieces according to an innovative design playing with contrasting color fabric applications and mixes and innovative garment construction.