In 2020, Anti-Do-To launched as an activist brand that aims to create and inspire change through concrete action that goes beyond offering a core collection and a forthcoming series of collaborations with designers, creatives, collectives and other like-minded brands.
Behind the brand there is a Benefit company that was founded in Italy in 2016 and later was legally accepted in other countries/regions, including 35 states of the US, Puerto Rico, Colombia, British Columbia and Scotland. The organization’s goal is dedicated to prioritizing positive impact projects that benefit society and the environment over merely generating profits.
As stated in Anti-Do-To Manifesto, clothing can be a vehicle of change. With this in mind, 50% of the net profits generated from each garment’s sale are donated to social impact projects, mostly collaborative partnerships that support causes close to the Anti-Do-To world. Among most important causes there are projects involved with the future of our planet, inclusion, the importance of mental and physical wellbeing and the communities in which its activists operate and live.
The first initiative the brand is supporting is the finalization of a skatepark in the port of Gaza, as the project’s goal is to create, through a passion for skateboarding, a naturally inclusive meeting place for youth and a place for free self-expression.