Agogic Outerwear is a new apparel brand born in 2020 in Bologna, Italy. It was founded by Salome Wilson, a former The North Face designer and expert insider from the sportswear market who also previously worked for brands such as Woolrich and North Sails.
Its name is a reference to a harmonious long-lasting musical note. Thus the brand aims to be used in different contexts and seasons while always guaranteeing high protection and comfort. It is aimed at active, working women and men between 30 and 50 and it combines a system of modular layered no-season, timeless, versatile, classic design and robust pieces made with sustainable materials.
Agogic also ensures fair wages, labor rights and transparency in the manufacture of its garments. While fast fashion pollutes the oceans and the land, Agogic opts for materials that help keep them cleaner. It uses only responsibly sourced, high-performance, eco-friendly materials such as Seaqual yarn, a high quality 100% post-consumer recycled polyester yarn containing upcycled marine plastic, Primaloft, high-performance insulation and fabrics alternative to down filling, and Polartec Power Air, a new knit construction that encapsulates air to retain warmth and reduces microfiber shedding. Jackets made with Xpore, a highly breathable PFC and solvent free three layer fabric, are also part of the collection.
The collection is now sold via e-commerce and soon also through a few Europewide selected physical stores at prices between €160 and €420. In a few months the brand will also issue a special pop-up concept to present itself inside physical stores.