Nespresso, global expert in portioned coffee, has teamed up with French sustainable fashion startup Zèta to create Re:Ground, a sneaker made from recycled coffee grounds.
The brand was founded in September 2020 with the mission is to offer sustainable footwear made exclusively from recycled, vegan and recyclable materials. The brand is now selling 11 shoe models online and through a network of 12 retailers across Europe.
The new Re:Ground limited edition capsule collection is inspired by the principles of zero-waste, sustainable design and French style. Each pair of these sneakers contains the coffee grounds from 12 cups of espresso from Nespresso's capsule recycling program, which has been integrated into the vegan "coffee leather" upper and sole of the shoes.
The new sneakers are available since May 10, 2022, exclusively at zeta-shoes.com at €155.00.
The innovative "coffee leather" was developed thanks to a collaboration between Zèta and its partner Tintex. The new leather alternative is an advanced composite material and a virtuous example of the "bioeconomy" as the artificial leather was produced with eco-based materials and fabrics.
Re:Ground comes in three colorways - Cappuccino, Latte and Ristretto -, inspired by the designers' favorite coffees.
Laure Babin, the 25-year-old CEO of Zèta, recognized a growing gap in the market for environmentally conscious footwear and founded the brand with the goal of creating the world's first zero-waste, sustainable sneaker.