Wrangler, the Western-inspired US jeans brand founded in 1947, is celebrating its 75th anniversary this year with some exclusive collaborations, sustainable partnerships and special collections.
Wrangler 75th anniversary s/s 2022 capsule collection
Founded in Greensboro, North Carolina, to serve the needs of ranchers and rodeo riders, Wrangler quickly became the uniform of the growing youth movement of the 1950s and 1960s. For 75 years, it has dressed riders, rock stars and adventure seekers, always staying true to its roots and drawing inspiration from those who live by their own rules. To honor this history, Wrangler's year-long celebration will bring together the elements of Western culture, music and fashion that have long been part of the brand’s spirit.
Wrangler 75th anniversary s/s 2022 capsule collection
The kick-off of celebrations is starting with the launch of the spring/summer 2022 75th Anniversary capsule, a selection which will be launched before the debut of its new main collection. Part of this celebration collection is a series of energetic T-shirts, hoodies and joggers characterized by eye-catching custom logos, and a bold palette with deep reds, yellows and blues.
Wrangler 75th anniversary s/s 2022 capsule collection
The same playfulness and optimism are reflected in the women's printed denims, with ice cream stripes on Wild West straight leg jeans and checks on the flared silhouette of the Wrock Fit. Completing the men’s line is an oversize jacket with dropped shoulders and extended sleeves.
Wrangler 75th anniversary s/s 2022 capsule collection
Sustainability will also play a role in the brand’s future celebrations as a follow-up with Wrangler’s already started environmental commitment.
Wrangler 75th anniversary s/s 2022 capsule collection
In April 2021 Wrangler had already announced the launch of the WeCare Wrangler sustainability platform presenting its key goals focused on lowering its environmental impact. The brand aims to use 100% preferred chemistry throughout its supply chain by 2023, use 100% renewable energy powering all owned and operated facilities by 2025, offering collections made with 100%sustainable cotton by 2025 and reducing water usage to 50% by 2030.
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