Wrangler has just launched its first denim collection as part of The Jeans Redesign Project, a set of guidelines aiming to change the way jeans are designed and made, and encourage the industry moving towards a circular economy.
The Ellen MacArthur Foundation launched The Jeans Redesign project in 2019, with input from over 80 industry experts, to rethink this iconic wardrobe staple. Using the principles of a circular economy – where waste is eliminated, products and materials are circulated, and nature is regenerated– the project encourages the denim industry to create jeans that are made to be used more, made to be made again, and made from safe and recycled or renewable inputs.
Wrangler’s Jeans Redesign collection is made from 100% organic cotton, and aligns with the brand’s own target to source 100% sustainably-grown cotton by 2025. The pieces feature a biodegradable patch, raw copper shanks and buttons without any chemical finishing, and stitched bar tacks to replace metal rivets, which make the garments easier to recycle.
Wrangler’s Jeans Redesign collection was launched on March 21st, and is available from €100.