Within the last edition of Milan Fashion Week, Woolrich has presented its f/w 2023/2024 collection inspired a new series of projects and capsules mean to strengthen the brand's own heritage and identity by reinventing various aspects of its soul and past history.

 






Among others, the brand has dedicated a significant attention to its past through two main new projects.

Woolrich Archive Collection
Photo: Maria Cristina Pavarini
Woolrich Archive Collection
For the first time Woolrich launched its Archive Collection, a project meant to give a new visibility and life to its huge historical archive counting more than 25,000 pieces subdivided according to two main categories - fabrics and apparel pieces and including from the first pieces used for working in the outdoor since when it was founded in 1830 to modern outer jackets. For this season it presented a capsule of about 15 pieces inspired by models of the past but redesigned according to modern functionality and matching present life needs.

 





The Arctic Parka gets 50
The Woolrich Arctic Parka's has recently celebrated its 50th anniversary.

Woolrich Arctic Parka Evolution Pack
Photo: Maria Cristina Pavarini
Woolrich Arctic Parka Evolution Pack
This iconic style and bestselling model of the brand was born in Alaska in 1972 and was mostly used by the workers who built the Alaskan Pipeline. Since then, the jacket has continued being part of the brand's collection and evolved constantly, but never lost its characteristics of highly protective outer jacket.

 







As part of its celebrations, Woolrich has launched a special project called The Arctic Parka Evolution Pack for f/w 2023/2024.

Woolrich Arctic Parka Evolution Pack
Photo: Maria Cristina Pavarini
Woolrich Arctic Parka Evolution Pack
The capsule includes five new exclusive versions of the jacket all characterised by a new fit, a padding in 90/10 duck goose and a new design of its hood completed by a zippable part meant to disclose or show the lettering of its logo.
Woolrich Arctic Parka Evolution Pack
Photo: Maria Cristina Pavarini
Woolrich Arctic Parka Evolution Pack
The five versions of the jacket include the Ramar Arctic Parka, made with a cotton and nylon fabric. A MicroCheck version of the jacket is also available and made with this new checked pattern and made with Italian wool. The Reflective Arctic parka is projected in Polyglass, a special light reflecting fabric by Olmetex. The Corduroy Arctic Parka is revisited and made with a special Italian water-repellent cord fabric. The Mitchell Arctic parka presents the authentic camouflage Mitchell motive printed on rip stop 100% cotton.








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