Maison Valentino, the Italian haute couture and pret-à-porter brand, started Valentino Sleeping Stock, a new collaboration with Tissu Market, a prestigious Paris-based fabrics stockist, aimed at the creative reuse of its stock of “sleeping” fabrics.

Valentino Sleeping Stock
Photo: Annika Huett
Valentino Sleeping Stock
The partnership, already started in September 2021, fits perfectly within a conscious-driven approach of the Maison and its mindset of giving back with attention to the territory.





The Italian Maison identified in the French reseller, founded in 2010 by Franck Lellouche, the ideal partner, due to his experience and care to the added value that fabrics can give, his attention to responsible creativity, and his close connection to people who belong to the world of art, cinema, opera, theater and fashion schools.

Valentino Sleeping Stock
Photo: Annika Huett
Valentino Sleeping Stock
Thus, chiffon, taffeta, devoré satin, crêpes de chines with floral prints, silk georgettes and laces used in the Maison’s collections, preserved in the archives and otherwise destined to no longer be used, can find new life. 





The ultimate goal of this project, along with other activities that Maison Valentino has promoted and embraced, is to make a difference and start building, one step at a time, a new path of continuous evolution also in the search for alternative solutions to generate a positive change, giving life to creativity and reusing fabrics born for different projects. 





“A deep, personal and shared conviction lies at the origins of this initiative: the importance of upcycling as a driving force towards the change we aim to establish in the fashion industry,” said Frank Lellouche, founder, Tissu Market.

Valentino Sleeping Stock
Photo: Annika Huett
Valentino Sleeping Stock
The partnership between Maison Valentino and Tissu Market has so far unfurled about 22,000 meters of haute couture and prêt-à-porter fabrics, avoiding the emission of about 265 tons of CO2  that would have been generated for the production of new fabrics, correspondent to the removal of CO2e performed by five hectares of forest in one year. 





Furthermore, thanks to this synergy, a saving deriving from the absence of production of new fabrics of approximately 1,105,645 cubic meters  of water has been estimated, equal to the volume of 442 Olympic swimming pools.

Valentino Sleeping Stock
Photo: Annika Huett
Valentino Sleeping Stock
In terms of virtuous regeneration, which is a unique feature of the Maison’s giving-back approach, the proceeds from the sales of the fabrics to Tissu Market will be entirely donated to Valentino’s Bottega dell’Arte, a six-month training program born in 2015 with the aim of training professionals for the Atelier and transmitting the Maison’s sartorial savoir-faire to future generations, becoming multipliers and promoters of the Valentino brand’s unique knowledge. 





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