The new section of the store aims to further promote responsible consumerism and extend the life of its clothing through various repair, alteration and donation services.
Services offered at the Re.Uniqlo Studio range from small repairs to traditional Japanese sashiko sewing techniques, which can be used to both repair and enhance clothing. Customers will also be able to donate unused clothing.
The brand is not new to recycling practices, as it has been collecting old clothes from its customers for reuse or recycling for the past 20 years. However, the newly launched project has a few more goals in mind.
"The Re.Uniqlo Studio project is in line with the spirit of the times and supports Uniqlo's claim to conserve resources and develop long-lasting clothing. We are very pleased that our local pilot project is now taking place on a global scale," said Yamato Kuwahara, COO Uniqlo Germany.
The repair service will allow customers to bring in their Uniqlo garments that need repair. Trained staff will take care of all kinds of repairs - from sewing on buttons to mending holes and other damage - at prices starting at €5.
Consumers will also be able to have some selected pant styles altered, with prices starting at €15. Uniqlo has offered a free alteration service in the past. From now on, the Re.Uniqlo Studio will also offer traditional Japanese sashiko sewing techniques, which can be used to both repair and refine garments.
Another on-demand service will be available to customers who bring in their existing clothes. Uniqlo will present and sell an exclusive range of unique Uniqlo garments that have already been redesigned using the aforementioned techniques.
For old clothes that cannot be recycled, Uniqlo will work to collect them and use them as raw materials or recycle them into materials for new clothing or energy sources.
Uniqlo will also organize a series of free workshops at the newborn studio, where customers can learn about various topics and put them into practice with the help of experts.