For s/s 2023, it is launching its second Organic Denim collection as part of its commitment to transition to greener products and practices, and in-keeping with its aim to convert its whole pure cotton offer into organic cotton by 2025.
Superdry's Organic Denim collection is designed and manufactured to high industry standards using only natural farming methods, without artificial fertilisers or pesticides. As part of the process, this agriculture practice requires up to 87% less when compared to traditional farming methods.
"Our goal is to become the number one source for sustainable styles," says Shaun Packe, director of Sourcing and Sustainability, Superdry.
"Since 2018, Superdry has been investing in organic farming in India and to date has trained over 12,500 cotton farmers in organic farming methods, as well as providing additional funding for seeds and other needed inputs. Reducing the environmental impact of materials at source is part of our broader green materials strategy and an important component of our message, Better Choices, Better Future," he added.
The s/s 2023 collection is inspired by 2000s oversized silhouettes for women and traditional workwear for men, but also by the 1970s, thus also offering an on-trend denim range with a variety of fits and styles including western shirts, flares, carpenter and wide leg jeans in a selection of new washes.Prices for the new collection range from €62.00 to €85.00.
Superdry offers premium quality products across its four collections. It is inspired by the cultures of America, Japan and The UK, and it offers a selection of relaxed styles.