Urban appeal, a strong New York influence and a modern US identity are driving Spiewak's relaunch.
The reinvented utility outdoor apparel brand debuted at Pitti Uomo in January 2023 and presented its new course led by Aaron Levine, a well-known New York-based US designer who formerly worked for Abercrombie & Fitch.
Spiewak was founded in 1904 by Isaak Spiewak, an immigrant from Poland to The US, who began making sleeveless sheepskin garments for Brooklyn dockworkers and then specialized in producing uniforms, primarily those worn in the U.S. Army.
The brand was taken over by Cristina Calori, owner, WP from the Spiewak founding family, which retained the original division that produces the uniforms and technical garments worn by policemen, firefighters and first aid workers.
The acquisition took place a few years ago, and today WP is ready for its relaunch. "In the past with WP we distributed the collection in Europe, achieving good feedback. Now the brand, which will celebrate 120 years in 2024, debuted on the market for fall/winter 2022," explained Calori.
"Spiewak's new course takes the form of an exercise in simplicity. It is a modern expression that fits perfectly with the lifestyle of those who want to live everyday life," added Calori.
The collection offers 70% men's pieces and 30% women's items for a total of about 30 outerwear garments and ten other pieces including intermediate layers, pants and skirts in nylon or padded fabrics, suitable to be mixed with the classic elements of the brand.
Spiewak's collection restarts from its origins and reinvents its key garments originally worn by firefighters, letter carriers, police and army according to an urban and street minded mood. As part of this attitude, it offers the parka, a historical garment born within the company, reinvented in a modern key thanks to its detachable hoods, technical details and reflective accessories.
Prominent among the garments in the collection are jackets in Spiewak Titan Cloth, the iconic iridescent, light reflective fabric that was used for jackets worn by American workers.
Other items of the collection are the original five-button outerwear inspired by the jacket worn by the military during World War I, the U.S. Navy N1 Deck Jacket, a reinterpretation of the N3B Snorkel Parka and the Titan Cloth Workwear Jacket.
Many of the materials used in the collection are recycled or biodegradable, and all insulation is made of recycled polypill or recycled down.
The brand is sold at retail prices ranging from €400 to €900 and will be sold to a very select target of about 100 retailers, mainly in the U.S., but also in Europe and later through e-commerce.
In addition to Pitti, Spiewak will also participate in CIFF and then be presented through selected showrooms in Paris, Milan and the US.
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