Urban appeal, a strong New York influence and a modern US identity are driving Spiewak's relaunch.
Spiewak was founded in 1904 by Isaak Spiewak, an immigrant from Poland to The US, who began making sleeveless sheepskin garments for Brooklyn dockworkers and then specialized in producing uniforms, primarily those worn in the U.S. Army.
The brand was taken over by Cristina Calori, owner, WP from the Spiewak founding family, which retained the original division that produces the uniforms and technical garments worn by policemen, firefighters and first aid workers.
"Spiewak's new course takes the form of an exercise in simplicity. It is a modern expression that fits perfectly with the lifestyle of those who want to live everyday life," added Calori.
The collection offers 70% men's pieces and 30% women's items for a total of about 30 outerwear garments and ten other pieces including intermediate layers, pants and skirts in nylon or padded fabrics, suitable to be mixed with the classic elements of the brand.
Prominent among the garments in the collection are jackets in Spiewak Titan Cloth, the iconic iridescent, light reflective fabric that was used for jackets worn by American workers.
Many of the materials used in the collection are recycled or biodegradable, and all insulation is made of recycled polypill or recycled down.
The brand is sold at retail prices ranging from €400 to €900 and will be sold to a very select target of about 100 retailers, mainly in the U.S., but also in Europe and later through e-commerce.