Save The Duck, the Italian animal-friendly and vegan brand, is getting ready to go public by 2028.
“We closed 2022 registering a turnover of €62 million and aim to reach a turnover of €74 million by the end of 2023,” he explained. “Our aim is to reach higher results and hit yearly sales of at least €250 million within the next five years. Then we can say we will be ready for IPO,” he explained implying that the focus of the company’s success comes from DACH countries, Europe, and The US, where the company has started operating recently and opened a monobrand store in New York, Soho, in October 2022 and where it aims to develop retail and e-commerce in parallel.
The company aims to continue its growth thanks to a wholesale model, that includes department stores, but also own stores, in Italy, Europe, DACH and The US.
“As part of this growth, we have also experienced a recent unexpected exploit in Japan, the only Asian country, where we have grown very well in the last two years. Therefore, our aim is to continue our partnership with the present distributor there, which is Teijin,” added Bargi.
In order to increase its sales and reach it target, the company aims to also grow through retail, travel retail, pop-up stores, e-commerce, all channels that need to be integrated within this whole strategy.
The company has also enlarged its product offer in order to keep its stores working all year round. This way, especially for summer, it has launched the Smart Leisure, an athleisure selection, and beachwear. Along with that, it also launched accessories and footwear, always in-keeping with the brand’s vegan and animal-friendly identity.
As part of its future strategies, the brand will further concentrate on new sustainable targets. “We are trying to offer our iconic pieces in a monofiber version,” explained Bargi. “That means that each jacket will be made with the same fiber in its outer part, in its padding and inner part. This way, each garment can be recycled entirely at the end of its life without the need to be divided according to its components. Therefore, its impact will be lower and different from how it is now.”
Also in-keeping with this aspect are also all their productive steps of the brand as it avoids high-emission production. “Out of our total revenues, 75% come from carry-over pieces,” continued the entrepreneur.
“This way it is very easy for us to give a continuity to production when compared with a ‘classic’ apparel company that changes its offer every season. This helps producers continue their production as they have their productive chains, and they continue manufacturing the same article. Moreover, all these items are based upon an 'eco-design' approach as they can be worn for longer. Therefore they represent a conscious purchase, which is not thrown away after a few times it’s worn, like it happens with fashion-minded pieces,” Bargi underlined hyping how the company wants to follow a holistic philosophy.
This collection continues to be designed by the Japanese designer Satoshi Yamane, who already designed the f/w 2020 and the s/s 2021 collections, and reinterpreted Save The Duck's bestseller, imbuing them with a Pro-Tech performance, 3D embossing for hoods and the cuffs, a solid orange lining and technical aesthetics.
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