Among one of the newest examples, there is a new project by Samsonite that will last for the whole month of November 2022.
As part of its global strategy "Our Responsible Journey”, the global suitcase and bag brand Samsonite has launched the initiative "Recycle Your Suitcase". In collaboration with recycling specialist PreZero, Samsonite is giving old suitcases a new life possibility according to the company's vision to become the world's most sustainable lifestyle bag and luggage company, while maintaining its own identity.
In cooperation with PreZero, Samsonite ensures that each suitcase will be disassembled, whereupon each part will be separately processed and returned to the recycling loop.
The "Recycle Your Suitcase" is not Samsonite's first step in implementing its global responsible strategy. As the company’s strategy focuses on developing long-lasting products, that may help reduce their impact on the planet and collaborate with partners and charitable projects.
Recently, for example, the company launched its innovative Magnum Eco collection, made from recycled household waste. Thanks to its patented Recyclex technology, the shells are made from recycled polypropylene and the lining from recycled PET bottles. By recycling 483 yogurt cups and 14 PET bottles, they can produce a large suitcase.
Samsonite is committed to continuing to champion such initiatives. The travel suitcase and bag manufacturer sees it as its duty to continue contributing to a greener planet, as expressed by its newly released slogan, "Expect a cleaner planet".
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