Today, September 6, actress, model and activist Cara Delevingne has joined Puma’s “The Conference of the People” held in London. The event was organized with the aim to make the industry meet with Gen Z to discuss sustainable solutions. 





The conference is the first of its kind and aims to create an open and proactive environment where Puma's industry peers, activists, NGOs, experts, ambassadors and consumers come together to demonstrate solutions to some of the most pressing sustainability issues in the fashion industry. All while the voices of young people from around the world are being heard. 





The "Conference of the People," is broadcasted live from London, puts the voices of Gen Z front and center. In this way, those who will be most affected by today's climate decisions will be able to influence decision makers*. 





"We will focus on Gen Z at this event. We want to give this generation a voice, as this is about decisions that need to be made today to ensure a more sustainable future for them," said Bjørn Gulden, CEO, PUMA. "At the United Nations, such a forum is called a Conference of the Parties, we call it the People's Conference." 





The event is hosting some of the most prominent representatives of the sustainable fashion industry and other familiar faces. Topics of discussion include waste reduction, the use of more sustainable materials, the impact of climate change, and finding ways to achieve faster results within the industry. International actress, model and activist, Cara Delevingne, will co-host the event with Puma CEO Bjørn Gulden and Puma CSO Anne-Laure Descours. 





"Together with PUMA, I have been working on sustainability issues for several years, and together we have already launched more sustainable collections like Exhale," said Cara Delevingne. "It's important to continue the debate on this topic, so we can find solutions to environmental issues like climate change, waste management and biodiversity." 





Earlier this year, Puma announced that it had reduced its carbon emissions between 2017 and 2021, both in its own operations (-88%) and in its supply chain (-12%), despite strong sales growth over the same period. By 2025, the company aims to make nine out of ten products from more sustainable materials. According to the latest ranking by "Business of Fashion," which examined the 30 largest companies in the fashion industry, the company was the most sustainable brand in the industry. 




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