Today, the Global Climate Strike is taking place and is involving activists, citizens – and brands around the world striking to demand climate justice. One of them is US outdoor company Patagonia.
The aim of the initiative is to raise to public awareness about the global climate crisis and extinction of species, and to be able to comply with the Paris Agreement's limit of temperature increase within +1.5 degrees.
The protest has been planned between October 13 and November 12, 2021. They will hold the Cop26 (the 26th Conference of the Parties) in Glasgow, UK, the worldwide conference where every State will present its most ambitious commitment plans to reduce emissions and solve the climate crisis.
Around Europe, Patagonia will close every store and office near a strike location in solidarity so colleagues can demonstrate. In Italy, for instance, the closure will affect the Patagonia store in Milan.
Beth Thoren, environmental actions & initiatives director, EMEA, Patagonia, said: "The climate crisis is no longer just a prediction, it is now a reality, it is happening now and urgent and collective action is needed to secure a future for all. Deep action is needed: divestment from fossil fuels is essential. Businesses, leaders and governments must be held accountable.
As Patagonia, we're doing everything we can to decarbonize and support those groups working against the causes of the climate and natural crisis. We are a company built on activism, which is why we want to support our colleagues who want to join the strike. We encourage other companies to do the same."
In 2019, Patagonia launched Patagonia Action Works, an online platform that connects individuals with nonprofits to encourage concrete action on the most pressing issues facing the world today.
For those who don't have the opportunity to join the September 24 strike, Patagonia is encouraging those who want to do their part in other ways like, for instance, by volunteering their skills to support an environmental group, through Patagonia Action Works, or by sharing their experience on the climate crisis through social media, local networks, blogs and opinion pieces.