A new aesthetic, a no-season approach, a casual-chic footwear line and some sustainable projects are guiding Pal Zileri’s new course under the direction of Leo Scordo, brand CEO named in 2021 who joined the company in 2020.
This new direction for f/w 2023/2024 is targeting a more modern and relaxed consumer looking for pieces that are functional, comfortable and adaptable for different contexts and uses, that the brand likes to call "Universal Explorer".
“We have started a new strategy about two years ago, and we see now the results of this new direction as we have registered a significant increase in our sales for 2022 when compared with 2019,” commented Scordo.
“We have been assisting a significant evolution in modern menswear toward a redefinition of our roles and attitudes. We see that the power suit is no longer the only style characterizing menswear today. There is a cultural revolution happening, which is always the origin of every change, and it is led by the younger generations who choose what they wear," explained the manager.
“Therefore, formal apparel is gradually adapting itself to this new consumer’s attitude resulting in wider clothes, softer surfaces like cord and velvet suits, though often worn with polo shirts and t-shirts… It’s a new direction taken by formal apparel for the future,” he said underlying the brand’s direction finding a new balance between formal and informal for f/w 2023/2024 for the about 300-piece collection offering an entry selection, a core part and a premium one in equal parts at prices ranging from €200-250 for trousers, €500-€700 for a wool blazer and below €1000 for outer jackets.
In-keeping with this design direction, Pal Zileri has also started offering footwear and leather goods produced by Galmen, a specialized manufacturer of the Marche region, through a selection of hammered leather formal, high-quality products including shoes that are comfortable, too.
Within this strategy, the brand has poured significant effort in defining its Never-Out-Of-Stock (NOS) strategy. For instance, it has started offering outer jackets which it considers its icon model, the Oyster Jacket characterised by functional details, including 13 pockets including the Oyster pocket, dedicated to the Oyster card, named after the popular London Underground card.
As part of the strategy, in addition to the six complete total looks per season the brand offers, there is one complete trans-seasonal NOS wardrobe available all year long.
Following the same strategy they also offer a Varsity jacket, available in different materials and variants, that is also part of the Re-Use project. This initiative is part of a sustainable approach of the brand as it is based upon picking unused high-quality fabrics from the company’s archive from past seasons, and use them for completely different styles than the original ones, or adding them as inner linings for knitwear, outerwear or leather jackets.
Within its growth strategy, the brand wants to further expand globally. By now its presence in Europe, along with Italy as a key country, counts for 50% of its sales, while 40% of the business comes from the Far East, Northern and Southern Americas, and counts for 8% from South Korea along with other markets.
Among others, it is also growing in South East Asia, where it expects to expand, for instance, in Indonesia and Vietnam.
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