Since 2018 H.eich S.r.l, the Italian company that owns the woman’s contemporary apparel brand Ottod’Ame, has taken a path based upon experimentation, sustainability and focused on the use of less impactful materials. Along with it, the brand has set the target to use 50% recycled fabrics for its collections by 2025.
The first step taken in this direction was to convert its hangers, envelopes, hang tags and small components and use packaging and merchandising made of recycled materials only. Then, in 2021 it launched Ottod’Ame Caring, a dedicated collection using recycled materials.
The aim to speed up its evolution in this direction has started from s/s 2022 as Ottod’Ame has started using traceable and sustainable ICEA GRS certified recycled materials and produced without employing any harmful substance in compliance with current OEKO TEX-Standard100 requirements.
For f/w 2022/2023 Ottod’Ame will also explore the outerwear segment by launching the new capsule Way-Out offering about 30 jackets and five accessories made with 70% recycled fabrics and padded with a material that recreates an effect that is similar to natural down. To increase and strengthen its environmental commitment, Way-Out will also be completed by a dedicated labeling expressing the collection’s aims.