Moncler Genius, the Italian luxury brand's collaboration project started in 2018, will evolve to become a platform for co-creation across different industries.
The new project's evolution will be disclosed within an event which will take place in London on February 20th, 2023, during London Fashion Week event at Olympia London and will be showcasing the power of collaboration in the luxury industry and moving away from the traditional two-season fashion calendar to monthly collections and a continuous flow of newness.
For five years, Moncler has amplified the concept and meaning of collaboration, fostering cross-pollination from some important creative minds in the industry and providing innovative ways of curating, communicating, and sharing creativity with the world.
The platform will evolve from the established concept of collaboration, which merges two sets of brand codes together, entering a new phase of co-creation focused on human creative skill and imagination to make something each brand couldn’t achieve on its own. The platform goes beyond fashion, exploring the boundaries of creation at the intersections of art, design, entertainment, music, sport, and culture.
To introduce this year’s roster of co-creators, Moncler will present The Art of Genius – a live show on a grand scale – unveiling the creators, concepts and collections for 2023 under one roof.
Each co-creator will bring their own unique brand to the mix, challenging the boundaries of what’s possible while presenting immersive experiences and performances that represent their creative visions.
The new multi-format arena for creativity will host personalities including Alicia Keys, Pharrell Williams, Mercedes-Benz, Palm Angels, FRGMT, Adidas Originals, Salehe Bembury And Roc Nation By Jay-Z
In addition to the Art of Genius 2023 lineup, Moncler will further expand the theme of co-creation by inviting Rick Owens to be part of the event. Owens will challenge the possibilities of design beyond fashion, while also presenting the Moncler + Rick Owens collection.
Tickets to The Art of Genius are available via registration at Moncler.com. The event will take place on February 20th and will be streamed live on Moncler.com, where visitors can sign up for exclusive logged-in content.
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