Two Finnish houses, the design house Marimekko and the sustainable textile material company Spinnova, have started a new capsule collaboration collection available in the market since end of August 2022.
This is the third collaboration that Spinnova has launched this year after the previous commercial two ones signed with Adidas and Arket, along with a previous collaboration with brands like The North Face.
The capsule includes a denim-inspired smart utility over shirt, a pair of trousers and a tote bag, all characterised by the iconic Unikko poppy print by Maija Isola that has been distinguishing the Finnish design brand since 1964.
Spinnova’s innovative textile fiber is made of certified wood sourced from responsibly managed forests and is fully recyclable. According to a study by Spinnova, the production of Spinnova fiber consumes approximately 99.9% less water in comparison to conventional cotton. Moreover, Spinnova uses zero harmful chemicals in the production of the fiber.
“We are proud to present results of this work - the capsule collection of Marimekko and Spinnova with the first ever printed commercially available products made using Spinnova fiber,” said Suvi-Elina Enqvist, head of innovation works, Marimekko. “What has motivated us both throughout this journey is the shared desire to address the environmental impacts of the fashion and textile industry. The new capsule is one step towards our goals. As Marimekko’s design philosophy is based on creating timeless design that brings joy for next generations to come it was a natural choice to partner with Spinnova,” she added.
“Marimekko was one of the first fashion brands to partner with Spinnova, and we have come a long journey together. The launch of this capsule collection marks a great milestone of the collaboration between the two markable players of the growing and impact-gaining Finnish textile industry,” said Kim Poulsen, CEO at Spinnova.
The jacket costs €315, the trousers €265 and the tote bag costs €150 at retail.
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