Marc O'Polo's new campaign for f/w 2022 shot by movie director Emmanuel Cossu and photographer Stephan Heinrichs is focused on a modern casual yet sustainable lifestyle. For the third time in a row, the Swedish casual brand has deliberately placed sustainability at the center of its main campaign while presenting a collection featuring its latest innovative materials and partnerships with experts in the field of recycling. 

Its new collection is focused on some key themes as part of its Low Impact Project offering outerwear and accessories made from recycled PET, dyed in an innovative and resource-saving way - and using MWool from Manteco, a selection of fabrics hat aim to set a new generation of recycled wool.

#When shooting cannot be harmful
The brand’s new climate-neutral campaign was entirely produced in the studio, and all CO2 emissions it produced were offset by a climate protection project in cooperation with Climate Partner.

Although more plans are part of the brand’s strategy. “At Marc O'Polo we have established a holistic approach to tackle the challenges to create products that are more sustainable. Our strategy is based on ten pathways that include each and every aspect of the company,” explained Simone Sommer, head of sustainable materials & innovation, Marc o’Polo. “Obviously, in regards to the product strategy, the material sourcing plays an integral role. Among our very first initiatives was the material strategy for 2023. This is a comittment to source only preferred fibres that contribute to our goals,” she added.

Along with it, Marc O'Polo is pursuing the goal of being climate neutral by 2025 - both in the corporate sector and in the entire product value chain - the company is also focused on taking measures and signing partnerships within the framework of the holistic sustainability strategy. For these reason, its f/w 2022 collection  - its main materials and linings - consist of at least 80% sustainable materials. 

How high fashion has a low impact
As part of its collection, The Low Impact Project includes contemporary outerwear and accessories made with polyester from PET bottles collected and recycled in coastal regions. The high color fastness is achieved through an innovative spin-dyeing process in which the color is introduced directly into the fiber, using comparatively little water, energy and chemicals. The collection's highlights include voluminous puffer jackets for both men and women, as well as futuristic bags and backpacks.

Some of the campaign's highlights such as the checkered men's over shirt or the oversized vest are made of innovative MWool recycled wool. These fabrics were developed by the traditional Italian fabric manufacturer Manteco. The company pioneered the measurement of resource savings in the first life-cycle analysis for recycled wool, and has developed an innovative process to produce wool dyes without a dyeing process through a complex sorting and blending system of the raw material. This manual process, which finds the right formulation for each color, is called Recype. 

Marc’O Polo and Manteco will participate in a round table that will take at Munich Fabric Start, in Munich, at the show’s Keyhouse location, on August 31st, at 1 pm.