The German 45-year-old womanswear brand Marc Cain has achieved some of its sustainability targets ahead of time.
Despite it has set the goal to use 50% more sustainable cotton by 2023, as disclosed in the company's first sustainability report for the year 2020, the brand and has achieved it in 2022 before the target time set.
These types of cotton have specific advantages. Better Cotton Initiative, for instance, trains farmers to use water efficiently, protect soil health and natural habitats, reduce the use of the most natural habitats and of the most harmful chemicals. Along with that, the organisation helps to protect and respect the rights and welfare of workers.
In addition to the selection of the material it uses, Marc Cain's corporate policy is firmly anchored to sustainability and is working to integrate this aspect into all areas of the company, according to a holistic view.
While keeping its product quality's high standards, the company's own sustainability vision is guided by the aim of thinking in an innovative way, striving for transparency in its supply chain, and engaging its long-standing business partners, 65% of whose are based in Europe, in a constant dialogue.
Products granted as "Rethink Together" are particularly environmentally friendly, produced according to cross-product sustainability activities–from the material to the finishing and respecting terms of social requirements.
Another must-have characteristic for "Rethink Together" is that they have to go through an environmentally friendly production process. For instance, the wet process, that includes washing, dyeing, printing, has to meet strict chemical management requirements, while innovative, resource-saving production methods are used to manufacture them.