Inspired by love for gardening, the newly launched and third Levi’s x Ganni collaboration is back for late Summer 2022 with a collection inspired by Mother Nature and characterised by eco-friendly and size-inclusive criteria.The new five-piece collection is made with at least 55% certified organic cotton and natural dyes obtained from real plants and minerals and treated using water-saving techniques—and features muted hues and easy silhouettes that are perfect to be worn at home in the garden and the city—from Copenhagen to San Francisco and beyond.
Offered in an extended size range, this collection celebrates inclusivity and more responsible practices through a unique Levi’s x Ganni lens.
“Ganni and Levi’s are such natural partners. We love the optimism, irreverence, and approachability that Ganni infuses in their designs—and our shared commitment to sustainability, which is front and center in our latest feel-good collaboration. The collection is full of easy-to-wear instant classics that are as cool as they are comfortable,” said Karyn Hillman, chief product officer, Levi’s.
“I can’t believe this is our third collaboration with Levi’s. We have been aligned on our visions from the very beginning, and we continue to grow and learn from each other. The collection is a perfect mix of signature Levi’s and Ganni elements and I love the humor-infused campaign,” commented Ditte Reffstrup, creative director of the Danish brand.
Following the show, the collection is available for purchase ahead of the global launch at a market-inspired pop-up that is open to the public and includes a café and special installations inspired by the campaign.