On 25th of September 2022 they celebrated the 120th anniversary since the passing of Levi Strauss, the founder of Levi's, one of the most successful jeans brands.
Strauss was born on the 26th February 1829 in the German town of Buttenheim, where now its exists a museum hosted inside the home of the Bavarian immigrant who moved to the USA.
To mark this occasion and waiting for the 150th anniversary of the 501 jean, recurring next year, the Museum commissioned Ian Berry, an appreciated artist in the denim field, to create a portrait of Levi Strauss to be hanged in the museum.
Ian Berry has been working over the last two decades by recycling denim into art pieces, recreating paintings and pictures using a variety of shades of denim jeans throughout the world. And among his various projects, he also participated in an exhibition of his works held at the Levi Strauss Museum in Germany in fall 2020.
The Levi Strauss Museum Jeans & Kult was founded in 2000. For this occasion, it hosts modern and interactive presentations about Levi's history and its founder in a 136 sq. m. exhibition space. The exhibition also hosts a sculpture of Levi Strauss made by the German Artist Rainer Kurka.
‘‘In 2020, we hosted the extremely successful exhibition 'Art in Denim' by Ian Berry, which attracted people from all over Germany to Buttenheim despite the pandemic. We’re very excited to have him back with us and to unveil this piece of the ‘jeans inventor’," Tanja Roppelt, curator of the Museum, commented.
On the evening of the 26 September, Ian Berry will present participants to the exhibition inauguration the piece he especially created for the museum.
In 2023, for the 150th anniversary of the 501 jeans by Levi's more initiatives are expected to celebrate the jean style created by Jacob Davis and Levi Strauss that set the go for one of most iconic and fashion-minded apparel pieces.