On April 1st, Lee inaugurated its first Indian flagship store, marking the brand’s expansion in the region.
Located at Brigade Road in Bengaluru, the 390 sq. meters omnichannel-enabled store aims to provide engaging and innovative shopping experiences to Lee’s growing Indian consumer base.
“India has been a fast-growing market for Lee over the past few years,” said John Gearing, vice president and managing director APAC, Kontoor Brands.
“We are working to cater to the evolving fashion preferences of young Indian consumers. Our partnership with Ace Turtle will help position Lee as the preferred denim brand among the youth of this country,” added Gearing.
Leaning into the brand’s heritage of innovation, the store has several features to elevate the in-store shopping experience for consumers. Among others, it hosts smart mirrors that can help to engage shoppers with personalized recommendations and effortless product discovery.
A special Lee Studio also offers a variety of services such as express alteration, badging, rip and repair, embroidery, and lifetime.
“We are delighted to unveil Lee’s new flagship store in Bengaluru,” said Nitin Chhabra, CEO, Ace Turtle.
“Since partnering with Kontoor Brands in 2021, our company has been able to leverage its extensive omnichannel technology expertise and unique operating model to scale the denim brand’s business in India significantly,” he added.
“The opening of this flagship store is a strong indicator of the massive potential of Lee and the value it brings to Indian consumers. We aim to expand its reach across the country and take the brand to the vast amount of Indian consumers via www.lee.in and the chain of physical retail stores being set up across the country,” continued Chhabra.
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