Hugo Boss, the German internationally renown fashion brand, is focused on promoting sustainable fashion through projects inspired by alternative business models. Part of this strategy is the newly launched and first Boss Raddis Cotton Capsule, a collection made from pure Raddis cotton grown in Southern India in accordance with the standards of regenerative agriculture of Raddis system as the result of a long-term partnership between Raddis Cotton and Hugo Boss.
Boss Raddis Cotton Capsule
As in India, the majority of agricultural activities, such as soil cultivation, sowing, weeding and picking, are carried out by women, Raddis Cotton operates a non-profit organization focused on regenerative agriculture and aims to provide farmers with training in regenerative farming methods.
This can help lead to get stable income and new job opportunities. In this way, women can play an important role in the ecosystems of their farms and villages. Moreover, by supporting women in rural areas and from vulnerable age groups, the Raddis system contributes to personal growth, education and increased self-confidence among the female population.
Boss Raddis Cotton Capsule
The Boss x Raddis Cotton Capsule collection includes classic pieces like T-shirts, sweatshirts and sweatpants made of comfortable French Terry in two colorways, and it is available online at boss.com at prices between €69.95 and €149.95.
READ ALSO:
The Brands
Why regenerative rubber is the future for VF Corp
Read more →
The Materials
Discover Vicunha and Scheffer's new agreement on regenerative cotton
Read more →
The Materials
Evlox bets on Made in Spain cotton from regenerative agriculture
Read more →
The Materials
Why Candiani launches new denims made with regenerative cotton
Read more →
