Gucci has opened its latest store on the corner of W 14th Street and 9th Avenue in New York's City Meatpacking district.
This new Meatpacking District store embodies Gucci's efforts to adopt greener choices within its retail spaces through programs for energy efficiency and recycling in the House's stores worldwide.
The new boutique is characterised by a series of sustainable decors. Along with that it is also LEED-certified and uses 100% renewable energy and LED lighting, as part of a wider corporate strategy as the House plans to extend LEED certification to all 380 of its eligible directly-operated stores by 2025.
Demetra is featured in pink on the store's downstairs walls and blue on the upstairs walls, as well as in the booths. The floors feature Silipol, an innovative cement that is composed of natural elements and is 100% recyclable.
Tying the theme together with a heritage gesture, two fitting rooms have been decorated with upcycled archival fabrics from the House's past collections: a maxi white and purple houndstooth pattern for one and a geometric design in rusty orange tones for the other.
In addition, the Gucci Meatpacking store will include an exclusive physical presence of Vault's Gucci Continuum, the initiative that perpetuates the life of past Gucci pieces and dead stock fabrics by inviting brands, artists, and makers to incorporate them into their own future designs, thereby reducing waste and encouraging circularity through the harmonious relationship between creativity and conscious production.
Going back to the environmentally friendly criteria the House wants to follow and further strengthen, Gucci achieved LEED certification (Leadership in Energy and Environmental Design is the internationally recognized symbol of sustainability achievement for built spaces) in 2009.
Since then, the House has continued to achieve LEED certifications across its retail network, totaling more than 110 stores in 2022. For these reasons, the House plans to extend LEED certification to all 380 of its eligible directly-operated stores by 2025.
Transitioning to renewable energy as a clean energy source has also been a priority and, in 2022, Gucci attained its 100% green energy target in all its directly operated stores worldwide.
The House is rolling out BMS (Building Managing Systems) in 50% of its eligible directly operated stores, increasing this program by around 240% by 2025. Effective recycling programs as well as efforts to limit waste and plastic have also led to avoiding and reducing significant environmental impacts.