Gucci will celebrate its 102-year history with Gucci Cosmos, an exhibition showing the House’s most iconic and timeless designs, to be held in Shanghai, at West Bund Art Center, from April 28 to June 25 before touring the world.
The initiative wants to be a playful voyage that spirals backwards and forwards through the decades, presenting eight immersive “worlds” devised by renowned British artist Es Devlin to create a cutting-edge audio, visual, and kinetic experience.
Curated by Italian fashion theorist and critic Maria Luisa Frisa, Gucci Cosmos showcases era-defining pieces from the Gucci Archive in Florence.
Encompassing work by founder Guccio Gucci and his creative successors, up to Tom Ford, Frida Giannini, and Alessandro Michele, the exhibition demonstrates how the visionary ethos at the heart of the House has continuously reflected and defined the times.
“Gucci has always charted its own course, building a legacy that is rooted in heritage and craftsmanship, while always present at the intersection of fashion and culture. In this way, Gucci Cosmos is a true celebration of the brand’s evolution over the course of its 102-year history thanks to the iconic designs and ingenuity that have always defined the brand, and will continue to do so,” he added.