On the occasion of Earth Day, Giorgio Armani presented its new Armani/Values website (www.armanivalues.com). The aim of the initiative is to point out the values that have supported the designer’s stylistic direction and entrepreneurial decisions, and which define the group’s DNA.

Armani/Values aims to tell the story of the Armani Group through its past, present and future projects that mark its most significant steps and progress, with a particular focus on its commitment to corporate responsibility.

The website wants to provide detailed documentation about how aesthetics, quality and innovation are combined with the group’s value system that is expected to stand the test of time and be respectful of the resources. Along with it, it aims to underline that the future of the next generations depends on today’s decisions.




The website presents a wide and comprehensive overview about news and information regarding the Armani world and the group’s history.

The content is organised into a structure with in-depth information and divided into three main sections–People, Planet and Prosperity–all three of which are preceded by the Overview introduction section. A video and text on the homepage also summarise and explain the group’s values including, among others, consistency, timelessness, fluidity, comfort, empowerment, inclusion, sustainability, discipline, independence, authenticity and “less is more”. 

The Overview introduces the entire group, from its three brands to the lifestyle world, including Armani/Silos, Hotels & Resorts and restaurants. It also presents a timeline that starts from the foundation of the company in 1975, as well as all the programs and commitments made on issues such as sustainability, ethical decisions and agreements. Here, visitors can also consult the annual Sustainability Report communicating its main achievements as well as future objectives, strictly integrated into business strategy. 

The People section illustrates how human capital is an essential aspect for the Armani Group, how its work environment is diversified and inclusive, and places an emphasis on the wellbeing and qualities of the individual, mapped through the number of employees, the places where the group is present, the offices and the production plants, and more–including a link to the web page listing job opportunities.

The Planet section describes the group’s activities and initiatives in this area, including reforestation and biodiversity conservation, which are made possible by the work that goes into the products, monitoring of the supply chain and production sites, choice of materials, collaborations, and local interventions.

The Prosperity section brings together all of Giorgio Armani’s projects–both local and international–that sustain communities, the development of social and cultural heritage including charitable initiatives, support for research, new business models, and promotion of new generations of creatives.

“As a designer and entrepreneur, I do have responsibilities towards other people, and I feel I should both be an example and offer support. I have always remained true to authentic and solid values in my practice. I do this by designing timeless objects that are pure and minimal, inspired by the idea that less is more and made to last over time,” commented Giorgio Armani. 

The designer thinks that he has always cared about people and community, because a company must not only receive but give back too. The same philosophy shall also apply to our planet, which everyone must take care of. “Values matter, and for me, they are absolutely fundamental. With this website, I wish to share an essential and imperative duty: an invitation for all of us to build a more responsible system,” added the designer.

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