Geox recently opened a new flagship store on Corso Vittorio Emanuele, in the heart of Milan's fashion and shopping district, near Piazza San Babila.

 

The new flagship features a unique design by Federico Pompignoli of the Rotterdam-based studio 7478, which he co-founded with Alessandro De Santis in 2015 after a long stint at OMA/Rem Koolhaas.

 

The store, whose interior is characterised by sustainable materials, is the largest of the Geox stores in Milan.

Spread over two levels, it occupies a total area of 590 sq. meters, 380 sq. meters of which are dedicated to sales. Its large window, about six meters high, faces the elegant arcades of the Corso and offers a wide view of the interior spaces dedicated to the men's and women's collections, while a staircase and a glass elevator lead to the lower level, which houses the men's, women's and children's collections.

 

The women's section of the store features eco-friendly furnishings, such as FSC-certified American walnut floors and green-tinted wallpaper printed with HP Latex using water-based inks that are odorless, nickel-free and toxin-free.

 

The men's collection area features cooler tones and materials. Other sustainable themes include carpets made from carbon-neutral fibers recycled from fishing nets, fully recyclable resin and Plexiglas visual tools made from reclaimed materials, and LED lighting.

Finally, the ceiling is covered with an anodized aluminum structure with a perforated pattern inspired by Geox's famous patented waterproof and breathable membrane.

 

"With the opening of this new flagship store, the brand is returning to the heart of the world's fashion capital, with a sophisticated and elegant space that highlights our commitment to sustainability, the uniqueness of our product and in particular its technology, combined with contemporary Italian style," said Mario Moretti Polegato, president and founder of the Geox Group.