The new flagship features a unique design by Federico Pompignoli of the Rotterdam-based studio 7478, which he co-founded with Alessandro De Santis in 2015 after a long stint at OMA/Rem Koolhaas.
The store, whose interior is characterised by sustainable materials, is the largest of the Geox stores in Milan.
The women's section of the store features eco-friendly furnishings, such as FSC-certified American walnut floors and green-tinted wallpaper printed with HP Latex using water-based inks that are odorless, nickel-free and toxin-free.
The men's collection area features cooler tones and materials. Other sustainable themes include carpets made from carbon-neutral fibers recycled from fishing nets, fully recyclable resin and Plexiglas visual tools made from reclaimed materials, and LED lighting.
"With the opening of this new flagship store, the brand is returning to the heart of the world's fashion capital, with a sophisticated and elegant space that highlights our commitment to sustainability, the uniqueness of our product and in particular its technology, combined with contemporary Italian style," said Mario Moretti Polegato, president and founder of the Geox Group.